LET’s HELP SAVE LIVES
BRAND IDENTITY | UX/UI DESIGN | 2023
Instructor: Andrew Klein
The American Heart Association hosts a District Heart Challenge each year, where teachers and staff of each district to see who can raise the most donations. Participants receive donation “prizes” as a way to encourage them to raise more money.
The concept of the project was to create a design that could be used for the District Heart Challenge. The design plays off a mascot heart and torch character to appeal to both newer and older generations.