MA KA ILLI
BRAND IDENTITY | UX/UI DESIGN | 2023
Instructor: Benjamin Dolezal
Ma Ka Illi means “on the surface.” Ma Ka Illi is a beach store haven for young adults who are passionate about surfing and the great outdoors. Through Ma Ka Illi’s products, services, and community involvement, it aims to inspire customers to live their lives to the fullest, both on and off the waves.
The concept of this brand is inspired by print blocking textures and half-tone photography elements. The color palette features environmental colors to help connect to the brand’s audience.
