VIDEOFEST
BRAND IDENTITY | 2023
Instructor: Andrew Klein
Dallas VideoFest, an organization that has grown and evolved over 34 years, needs a rebrand. The VideoFest event itself is no more, but the company still has other events, shows, and medias.
The concept of this rebrand was inspired by bitmaps and pixels, the building blocks of the digital images and films we view on our screens. The result of my concept is a brand that is both modern and retro, highlighting the technical aspects of video and film production while also showcasing the creative possibilities of digital art.
